What is a pop-by?
Pop-bys are a way to keep in touch with referral sources. A pop-by is a small present – small in monetary value, but can be big in appeal. They are a great way to connect with a referral source and remind them how much you appreciate their past business – and that you are always ready for future referrals.
Who should do pop-bys?
Brian Buffini is a huge proponent of pop-bys as part of a realtor’s marketing plan. Mortgage brokers and insurance agents can also use pop-bys effectively. Anyone who can use referrals to grow their business should consider pop-bys as part of their marketing plan.
When should I do pop-bys?
This depends on your personal style. Some people keep pop-bys in their car at all times and stop by when they are in the neighborhood. Others schedule their pop-bys so that they visit each referral source on a timely basis. Whatever works for you and your business!
Any concerns about pop-bys?
Depending on your industry, you may have legal restrictions on how large a dollar amount you may give a referral source.